Last updated: October 21, 2026.
V2 Productions LLC (“we,” “us,” or “our”) operates Sunset Country Festival and sunsetcountryfest.com (the “Site”). This Privacy Policy explains how we collect, use, share, and protect your personal information, and describes your rights regarding that information. By using this Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
Information you provide directly: name, email address, phone number, and mailing address; form submissions; newsletter subscriptions; contest or ambassador program applications; and any other communications you send us.
Ticket purchases through Eventbrite: Tickets to Sunset Country Festival are sold exclusively through Eventbrite at sunsetcountryfest.eventbrite.com. Eventbrite collects and processes your payment information under its own Privacy Policy; we do not receive or store your payment card information. As the event organizer, we receive the order information Eventbrite shares with us, such as your name, email address, and ticket type.
Information collected automatically: IP address; browser type and version; device type and operating system; pages visited and time spent on each page; referring URLs; click and interaction data; and information collected through cookies and similar tracking technologies (see Section 5 below).
2. How We Use Your Information
We use the information we collect to: process ticket purchases and other transactions; send event updates, lineup announcements, and marketing communications (with your consent where required); respond to inquiries and provide customer support; administer our ambassador and sponsor programs; improve and personalize your experience on the Site; analyze traffic and usage patterns; comply with legal obligations; detect and prevent fraud and abuse; and measure and deliver our advertising on Facebook and Instagram (see Section 6).
3. Image, Photography, and Video Rights
By purchasing a ticket to, or entering the venue of, Sunset Country Festival, you acknowledge that the event is regularly photographed, filmed, and recorded for promotional, marketing, editorial, and archival purposes. You grant V2 Productions LLC and its sponsors and partners a non-exclusive, worldwide, royalty-free right to use your name, image, likeness, and voice captured on-site in any media, without compensation or further notice. Attendees who prefer not to be filmed may notify event staff at the entrance.
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
Service providers: Third-party companies that help us operate the Site and deliver our services, including our ticketing partner Eventbrite, email marketing platforms, and customer support tools. These providers are contractually obligated to use your data only on our behalf and to keep it secure.
Advertising partners: We work with Meta Platforms, Inc. (Facebook and Instagram) to measure and deliver our ads. Meta may receive information about your visits to this Site through the Meta Pixel (see Section 6).
Analytics providers: We use Google Analytics and Google Site Kit. Google Privacy Policy.
Legal requirements: We may disclose your information if required by law or governmental authority.
Business transfers: In the event of a merger or acquisition, your information may be transferred to the acquiring entity.
5. Tracking Technologies
We use tracking technologies including session tokens, persistent storage, and analytics scripts to operate the Site. We also use the Meta Pixel, which uses cookies and similar technologies to measure and improve our advertising on Facebook and Instagram (see Section 6). You may use your browser settings to manage or disable tracking technologies.
6. Advertising (Meta Pixel)
We use the Meta Pixel, a tool provided by Meta Platforms, Inc., on this Site. The Meta Pixel collects information such as the pages you visit, the actions you take on the Site, your IP address, and browser and device information. This helps us measure the effectiveness of our ads, build audiences, and show you relevant ads on Facebook and Instagram. Meta processes this information under its own Privacy Policy. You can control how Meta uses this information for ads in your Facebook and Instagram Ad Preferences, and you can manage or block cookies through your browser settings. We do not currently display third-party advertisements on this Site.
7. Google Analytics
We use Google Analytics, provided by Google LLC, to analyze website traffic and user behavior. Google Analytics collects information such as how often users visit the Site, which pages they visit, and what other websites they used before coming to the Site. We do not combine Google Analytics data with personally identifiable information. You may opt out by installing the Google Analytics Opt-out Browser Add-on.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Ticket purchase records are retained for up to seven (7) years for tax and accounting purposes.
9. Data Security
We implement industry-standard security measures including SSL/TLS encryption and restricted access to personal data. However, no method of transmission over the internet is 100% secure.
10. Children’s Privacy
This Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we may have such information, please contact us at admin@sunsetcountryfest.com.
11. California Privacy Rights (CCPA)
If you are a California resident, you have rights under the CCPA including: the right to know what personal information we collect; the right to request deletion; the right to opt-out of sale (we do not sell personal information); and the right to non-discrimination. To exercise your rights, contact admin@sunsetcountryfest.com.
12. Your Privacy Rights (GDPR)
If you are in the EEA or UK, you have rights under GDPR including access, correction, erasure, restriction, portability, and withdrawal of consent. To exercise these rights, contact admin@sunsetcountryfest.com.
13. Links to Third-Party Websites
This Site may contain links to third-party websites including our official ticketing platform, Eventbrite (sunsetcountryfest.eventbrite.com), social media, and artist websites. We are not responsible for their privacy practices.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the “Last updated” date. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.
15. Contact Us
V2 Productions LLC
Operating as: Sunset Country Festival
Email: admin@sunsetcountryfest.com
Website: sunsetcountryfest.com