SUNSET COUNTRY FESTIVAL · OFFICIAL AMBASSADOR PLAYBOOK
Live the Festival. Share the Vibe. Get Rewarded.
Saturday, March 13, 2027 · 3 PM – 9:30 PM · Apopka Amphitheater, Central Florida
Tag @sunsetcountryfest · #SunsetCountryFestival · #SunsetCountryFest
You're the Voice of the Sunset
Welcome to the Sunset Country Ambassadors Program! You were chosen because you have a real audience and real passion for country. This guide gives you everything you need to talk about the festival with confidence: what to say, what to post, and the few rules that keep us all safe. Your job is simple! Be yourself, and bring your people with you.
What You Get
- 2 free GA tickets — for you + 1 guest
- Personal discount code for your audience
- Commission on every ticket sold through your Eventbrite link
- VIP upgrade — unlocked when you sell 20 tickets
- Ambassador merch kit — unlocked when you sell 50 tickets
- Featured content on our official channels
Unlocks are tracked through ticket sales on your personal link. Commission rate comes in your acceptance email, see the Ambassador Terms for details.
What We Ask
- Be authentic — share the festival in your own voice
- Post at least 2 stories per week + 1 reel per month about the festival
- On event day: at least 5 stories and 1 reel, created live at the festival
- After the event: 1 recap reel or post
- Use your personal discount code in every promotional post and story
- Tag @sunsetcountryfest and use #SunsetCountryFestival + #SunsetCountryFest in all festival content
- Disclose the partnership (#ad, #partner or #ambassador) — it’s the law
- Keep it family-friendly and on-brand
@sunsetcountryfest
#SunsetCountryFestival · #SunsetCountryFest
Every post. Every story. Every time. Tagging is how we find, reshare and feature your content.
The Festival at a Glance
Before you create, know the story. These are the facts you can share publicly today.
What it is
Sunset Country Festival is Central Florida’s newest country music experience; an afternoon and evening celebrating the best of American country music. Enjoy national headliners, talented local artists, and an unforgettable atmosphere, all on one stage from 3:00 PM to 9:30 PM.
The experience
Spend the day enjoying live performances, incredible sunsets, and the energy of the country lifestyle. Explore food trucks, craft drinks, western fashion, line dancing, family-friendly activities, an entertainment area, and an elevated VIP experience with seating that features a premium view, an exclusive lounge, a private bar, and expedited entry.
When & where
Saturday, March 13, 2027
Apopka Amphitheater
3710 Jason Dwelley Pkwy, Apopka, FL 32712
The date is official — shout it from the rooftops! Tickets aren’t on sale yet, until then, encourage your audience to join the waitlist at sunsetcountryfest.com.
Who it’s for
Everyone; from lifelong country fans to families looking for a memorable day out. Whether you’re Gen Z, a Millennial, a parent, or simply love great music and good company, there’s something here for you. Children under 5 receive free admission with a paying adult.
Brand Voice: Warm, authentic, and genuinely fun. Think less corporate, more “you have to come with me next year.” Every post should feel like a personal text to your best friend about a festival you can’t wait for!
Core Talking Points
Pick the angles that fit your content style. Each one gives you the fact, plus a natural way to say it.
Where Country Comes Alive
The festival’s main message: authentic country music, real energy, great people, and an unforgettable day that carries you from afternoon into the night.
Try saying: “A new country music tradition is taking shape in Florida, and you don’t want to miss it!”
100% American Country
National headliners and outstanding local artists share one stage for a full day of nonstop country music from the first performance to the last.
Try saying:
“One stage. Incredible artists. All. Night. Long.
Country From Golden Hour to Starlight
From 3:00 PM to 9:30 PM, enjoy live music, drinks, food trucks, line dancing, and a beautiful Florida sunset at an outdoor amphitheater.
Try saying: “Picture yourself line dancing at sunset with live country music in the background. That’s Sunset Country Fest.”
Family-Friendly, For Real
A dedicated entertainment area designed for all ages, with games, activities, and plenty of fun throughout the day. Children under 5 get in free with a paying adult.
Try saying: “A festival where I don’t need a babysitter? Sold.”
The Food Is an Event of Its Own
The best southern flavors in Florida: BBQ, tex-mex, craft beer, lemonade and country comfort food from local vendors.
Try saying: “I’m going for the music, but the BBQ might steal the show”
VIP Done Right
Take in the festival from premium viewing areas with seating, an exclusive lounge, a private bar, and expedited entry for a more relaxed experience.
Try saying: “Want the best views, comfortable seating, and a private bar? Go VIP!”
Say This, Not That
A few things are confirmed, and a few aren’t yet. This keeps you accurate — and keeps us from having to ask you to delete a post.
Say this
- “It’s official: Saturday, March 13, 2027 — save the date!”
- “Lineup announcement coming — join the waitlist to hear it first.”
- “Tickets aren’t on sale yet, but my code will get you a discount when they drop!”
- “Central Florida’s newest country music festival.”
- “I’ve partnered with @sunsetcountryfest as an ambassador #ambassador”
- “Family-friendly, rain or shine, at the Apopka Amphitheater.”
Not that
- Announcing gate times, set times or schedules that haven’t been published yet
- Naming any artist before the festival announces it — even as a “hint”
- Quoting ticket prices, tiers or on-sale dates that haven’t been published
- “Florida’s biggest festival ever” — keep claims real
- Promoting with no disclosure — FTC rules require it on every paid-partnership post
- Promising refunds, weather guarantees or anything not in official policy
The 7 Golden Rules
- Disclose every time. Add #ad, #partner or #ambassador to all festival content. It’s an FTC requirement, not a suggestion.
- Keep secrets secret. Anything we share before it’s public — lineup, schedules, partnerships — stays confidential until the festival announces it.
- Stay family-friendly. No explicit, violent, discriminatory or offensive content connected to the festival brand.
- Don’t improvise facts. Only share information already published by the festival’s official channels.
- Use brand assets with approval only. Don’t edit, recolor or remix the Sunset logo without written authorization.
- Be kind on camera and off. No disparaging artists, sponsors, the venue or other creators.
- Get consent for faces. If someone is recognizable in your festival content, get their OK before posting, and never post identifiable children without a parent's or guardian's permission.
Full legal version: sunsetcountryfest.com/ambassador-terms — your acceptance email confirms your tickets, code and commission rate.
Content Ideas That Fit Your Style
Find your style below! Each section includes a hook, a shot idea, and a call to action (CTA).
Feel free to adapt everything to your own voice.
The Announcement Reel · every creator
Hook: “I have exciting news… Sunset Country Festival is coming on March 13, 2027.”
Shot idea: Front-camera excitement, cut to country aesthetic b-roll (boots, hat, sunset, truck bed).
CTA: “Join the waitlist at sunsetcountryfest.com — link in bio. Use my code when tickets drop!”
Line Dance Tutorial · dancers
Hook: “Learn this before March 13, 2027 — you’ll need it at Sunset Country Fest.”
Shot idea: Teach an 8-count combo outdoors at golden hour; invite followers to duet/stitch it.
CTA: “Tag someone you’re bringing to the dance floor at Sunset Country Festival. #SunsetCountryFestival #SunsetCountryFest”
Festival Outfit Planning · western fashion creators
Hook: “I may have found the perfect excuse to buy cowboy boots.”
Shot idea: Try-on haul or GRWM: boots, hats, fringe, denim. Rate each look “amphitheater-ready or not.”
CTA: “Which outfit should I wear to the Sunset Country Festival? Vote below.”
Family Day Out Preview · family & lifestyle creators
Hook: “A country festival you can actually take your kids to? Let me explain.”
Shot idea: Talk through the entertainment area, food trucks and outdoor setting while doing a family activity.
CTA: “Kids under 7 are free with a paying adult. Access the waitlist link in my bio; March 13, 2027, Apopka Amphitheater.”
Foodie Countdown · food creators
Hook: “Ranking the foods I’m most excited to eat at Sunset Country Fest: BBQ, tex-mex, empanadas end more”
Shot idea: Taste-test similar southern dishes now, “training for festival day.”
CTA: “Which vendor do you want to see at Sunset Country Festival? Comment below. #SunsetCountryFestival #SunsetCountryFest”
Golden Hour Aesthetic · photographers & videographers
Hook: A cinematic Florida sunset with text: “Where country comes alive. March 13, 2027.”
Shot idea: Moody b-roll: silhouettes, boots walking, amphitheater skies, slow-mo hat tips.
CTA: “Be there when it happens — waitlist in bio. @sunsetcountryfest”
The Story Countdown · everyone, low effort
Hook: Weekly story series: “X months until Sunset” with the countdown sticker.
Shot idea: Re-share festival posts, add polls (“Coming with me?”) and question boxes (“Who do you want on the lineup?”).
CTA: Link sticker to sunsetcountryfest.com + your promo code reminder.
Caption Starters
Copy, tweak, or make them yours. Always add your promo code, mention @sunsetcountryfest, and your disclosure.
“Boots on, hats up; Sunset Country Festival is coming to Florida and I’m officially an ambassador! March 13, 2027 at Apopka Amphitheater. Join the waitlist (link in bio) and use my code for a discount when tickets drop! @sunsetcountryfest #SunsetCountryFestival #SunsetCountryFest #ambassador”
“Live country from 3 PM to 9:30 PM, food trucks, line dancing and a Florida sunset? Say less. Save the date: March 13, 2027. #SunsetCountryFestival #SunsetCountryFest #ad”
“POV: you’re line dancing at golden hour while a live band plays. That’s the Sunset Country Festival. Waitlist in bio; be first to know the lineup. @sunsetcountryfest #SunsetCountryFestival #SunsetCountryFest #ambassador”
“Taking the whole family to this one! Entertainment area, food trucks, and country into the night. March 13 can’t come fast enough. @sunsetcountryfest #SunsetCountryFestival #SunsetCountryFest #partner”
Tags, Links & Code
- Tag: @sunsetcountryfest (Instagram & TikTok) — in the caption AND as a collab/mention where possible
- Hashtags: #SunsetCountryFestival and #SunsetCountryFest — both, on every festival post
- Disclosure: #ad, #partner or #ambassador on every festival post (plus the paid-partnership label when available)
- Link: your unique ticket link will be created through Eventbrite — share it once you receive it (until then, point people to the waitlist at sunsetcountryfest.com)
- Code: your personal promo code goes in every promotional post and story — it’s how your commission and unlocks are tracked
Quick Performance Tips
- Hook in the first 2 seconds — lead with the news before anything else
- Film at golden hour — sunset light IS the brand
- Sound on — use country audio trending on the platform
- Ask a question (“Who’s coming with me?”) — comments drive reach
- Pin your festival post to the top of your profile during the campaign
- Put your code everywhere: caption, pinned comment, story text and link sticker
Your Rhythm: 2 Stories a Week + 1 Reel a Month
A steady beat — plus 5 stories and 1 reel on event day and a recap after. The more you post, the more tickets you sell — and the more you unlock (VIP at 20, merch kit at 40).
- Every week — 2+ stories: countdown stickers, polls (“Coming with me?”), re-shares, outfit teasers, code reminders with the link sticker
- Every month — 1+ reel: start with your announcement reel, then rotate through the content ideas above
- Key moments — post extra when news breaks: lineup reaction the day it drops; final push 2–4 weeks out (strongest code-conversion window)
- Event day: At least 5 stories and 1 reel shared throughout the festival, from the moment the gates open until the final performance. Wear your merch if you’ve unlocked it.
- After the festival (required): Share one recap reel or feed post within seven days, highlighting your favorite moments.
Pre-Publish Checklist
- Tagged @sunsetcountryfest and used #SunsetCountryFestival + #SunsetCountryFest
- Added disclosure (#ad / #partner / #ambassador)
- Included my promo code and/or Eventbrite link
- Only used officially announced info (lineup, prices, schedules)
- Family-friendly and on-brand
- No unapproved use of the festival logo
When Your Followers Ask…
“When is it?” Saturday, March 13, 2027, 3 PM–9:30 PM at the Apopka Amphitheater (3710 Jason Dwelley Pkwy, Apopka, FL 32712).
“Who’s playing?” Lineup announcement coming soon. National and local country artists on one stage.
“How much are tickets?” Not on sale yet. Join the waitlist for early-bird access and use my code when they drop.
“Can I bring my kids?” Yes! Family-friendly, with a dedicated kids area. Under 5 free with a paying adult.
“What if it rains?” Rain or shine. Any changes will be announced through our official channels.
Need Something?
Ambassador team: admin@sunsetcountryfest.com
Know someone who’d be a great ambassador?
Send them to sunsetcountryfest.com/ambassadors
Socials: @sunsetcountryfest — Instagram · TikTok · Facebook · YouTube
Boots on, hats up — let’s show Central Florida where country comes alive.
This page summarizes the Ambassador Program Terms; the full terms govern in case of any difference.